BEA was engaged to promote DUCK's playful mobile phone games, designed for users to enjoy while on the toilet, through an engaging 3-day pop-up arcade. Coinciding with the launch of DUCK's limited edition Fruity Blitz gel and disc range, this event featured vibrant, retro-themed arcade consoles in high-traffic areas to capture attention and boost product engagement.

Guests could play games, take photos in playful toilet-themed setups, and win free giveaways, creating a memorable and interactive experience. This initiative effectively deepened customer connection with the brand, fostering long-lasting trust and loyalty.