BEA was engaged by KING to manage a content creation campaign that involved Key Opinion Leaders (KOLs) based in Sydney. The objective was to deliver imagery and video content that injected some newness for both social and digital touchpoints, as well as show the versatility in style and use of the KING product range.

As part of the collaboration BEA managed the outreach, negotiations and coordination of the KOLs and KING’s team, as well as the selection and organisation of the photographer and videographer, plus other other shoot details. BEA was also responsible for scheduling and disseminating the content on KING’s social accounts (IG, FB & LI).