CHRISTIAN LOUBOUTIN
Loubi’s on the Beach
February 2023
BEA was thrilled to facilitate the launch of Christian Louboutin’s immersive pop-up experience, Loubi’s on the Beach on the iconic Bondi Beach, brought to life at the new Bondi Promenade. Two events were hosted, first a media breakfast for key outlets featuring fresh juice, barista made coffees and roaming canapés.
Then as the sun went down, VIP guests were invited to a cocktail party featuring a live DJ, bespoke beverages, and mouth-watering beach-inspired canapés from House Made Hospitality.
The activation recreated an archetypal summer holiday, with the site awash in signature brand red and showcasing products as well as bespoke branded items such as surfboards, eskys and takeaway coffee cups.
DELIVERABLES:
Pre production, live management and post production of two launch events for total of 200 pax
Management of the creation of brand-focused custom cocktail and food items for the events and restaurant activation.
Production management of branded items, including coffee cups, stickers, coasters, temporary tattoos, postcards, bespoke cookies, menus, embroidered aprons, surfboards.
