HERSHEY’S
REESE’S-taurant
October 2024
BEA partnered with DEC PR to serve up an “Anything But Ordinary” experience at The REESE’S-taurant, a two-night-only culinary adventure at Sydney’s exclusive Grana Privato. Led by SMH Good Food Guide 2023 NSW Chef of the Year finalist Alex Wong, the seven-course menu reimagined REESE’S iconic peanut butter and chocolate flavours into playful, gourmet dishes like peanut chocolate "satay" chicken and peanut butter semifreddo.
Guests indulged in an immersive dining journey complete with custom-branded touches, neon lighting, and a giant peanut butter cup ball pit for added fun. With only limited seats available, the event delivered a unique blend of indulgence and creativity, solidifying REESE’s place in the hearts of foodies.
DELIVERABLES:
Event concept, key visuals and graphic design and production
Pre-production including prop styling, signage, catering, venue liaison
Live event support and post-event reporting