Estee Lauder engaged BEA to support in the relaunch of their complimentary in-store beauty services. The refresh called for a clean, youthful and contemporary aesthetic that would engage a younger demographic and help position Estee Lauder beauty counters as destinations renowned for expertise, quality and hyper-personalised service. 

After successfully defining the new aesthetic through a strategic brand identity project, BEA was further engaged to bring the campaign to life via a content photoshoot and application of the new campaign identity across a suite of printed and digital assets, which went live in Myer and David Jones stores across Australia in February 2024.