An exciting new fintech app concept was brought to life using our UI design team in collaboration with the app developer. BEA was involved in the journey mapping, helping to workshop and ideate on the customer experience from registration through to ongoing use.

BEA created the Go To Market strategy including Sustainability and Philanthropy considerations, media planning, KOL activations, PR and CRM (emails, SMS, in-app notifications). Additional support was provided throughout the project including website and app copywriting, email copywriting and tone of voice, due diligence on specific topics e.g. Payment defaults.